copyright Giro delle Dolomiti

Quality, expert advice and uniqueness. This is how we inspire athletes.

With more than 400 top brands, by SPORTLER everyone will find the right thing for themselves and their sport.

We play a pioneering role in the sports industry in the Alpine region and inspire far beyond. This is the consequence of ambitious work, the deepest conviction, a perfectly thought-out business model and passion that is put into practice every day. The conclusion of an extraordinary team of over 600 employees. Whereby at SPORTLER they are more than employees: they are co-thinkers, co-players, co-doers – co-people who live their passion every day, give their best, want to develop. And it may. No, should!

In April 2022, SPORTLER opened in Bolzano Italy’s largest bike store.

This store, exclusively dedicated to the cycling world, is THE temple of cycling, the place where you will find everything related to the world of cycling on two floors.
Your bike dreams come true on two floors and a sales area of ​​4,000 m2: on the ground floor you will find accessories, helmets, shoes, urban and city bikes, children’s bikes and a customizing area.
The upper floor will be the performance level with MTB’s, e-MTB’s, gravel bikes, racing bikes, technical accessories, a bike lab and a service area.

We fulfill your bike dreams!